I can hardly believe this is my third go at a holiday gift guide. Every year, the process becomes overwhelming and every year I vow to simplify.
But here’s the problem: it can’t be simplified.
And that’s because you can’t buy your way into my gift guide. Every single product that comes through our front doors is carefully reviewed and judged using the kind of criteria that’s important to parents and kids. Is it well-priced (or if it’s expensive, will it offer good price-per-use)? Is it easy to get out of the box and set up? Are batteries included? Does it have long-term like-ability and play-ability? Is it multidimensional or offer more than one play or learning experience? Is it high quality and durable?
Obviously, every product isn’t going to answer all of those questions, but they need to answer more than just one.
All said and done, this process takes months; and this year, at least 25 per cent of the products we tested failed to make it into the gift guide for one reason or another. That means everything you see here has the official Mommy Gearest stamp of approval.
My third-annual holiday gift guide is divided into two distinct sections: stuff for them, and stuff for you. The order in which gift ideas appear means nothing (you think I’ve got time for that?). I hope my gift guide helps you navigate what’s easily available in major retail stores and the most popular online shopping portals. I didn’t include one-offs, independent or handmade brands this year because they’re often harder to find or take a long time to ship.
Because shopping shouldn’t be a chore — especially holiday shopping! It should be fun. And so should the stuff you’re buying.